Responding to the need to assist main street businesses adopt technology, Chris led the development of Digital Main Street Program.

Focused on helping main street businesses grow their businesses through technology, the program provides a number of supports, including:

A web platform that allows entrepreneurs to complete a digital assessment and get recommendations to improve their digital adoption.
A digital service squad that assists main street businesses in setting up basic technologies (i.e. Google My Business, etc.).
A range of training programs aimed at helping entrepreneurs build their digital literacy skills.

Digital Main Street was funded by a number of key partners, including Yellow Pages, Mastercard, Rogers, Google, Shopify, Microsoft and Canada Post.